Coronavirus Survey Results
The current environment is one of the most dynamic and volatile we have experienced.
Whether it’s employment, education, the basic function of eating, summer vacation plans – or all of the above – people’s lives have been upended in countless ways. We are socially distancing, wearing masks in public, and, to the extent possible, staying home. The impact the coronavirus will have on the economy is unlike anything we have ever seen.
In the past, when a hurricane or flood impacts one part of our state, people from other areas of the state – or even the country – race in to help. The coronavirus outbreak is affecting everyone, everywhere. The solution is not clear and every path forward is fraught with potential repercussions.
Our study provides a snapshot of the impact the coronavirus has had on the lives of North Carolina and South Carolina’s consumers to date. It provides insight into how consumers have modified their behaviors in the short term, but also how some of these behaviors might continue in the mid- to longer-term and the implications these changes may have on the economy – and to industries and businesses.
The study also serves as a benchmark for measuring changes as the situation and environment continue to develop. In the coming weeks, we will update our study, revisit past topics, and add new ones.